Market Research Strategies for Entrepreneurs (Webinar)

Description

Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County) 

Speaker: Carey McMaster, TRAICON 

Date: Monday, May 11th, 2026 

Time: 9:30 am-11:00 am 

Market research is a critical business practice that helps you understand your customers, assess your competition, and make informed decisions about your products, services, and marketing strategies. Rather than relying on assumptions, effective market research provides real insights that reduce risk, uncover opportunities, and position your business for growth. Without a clear understanding of your market, businesses often struggle to attract the right customers, set competitive pricing, or differentiate themselves. This can lead to ineffective marketing, missed opportunities, and slower growth. That is where a structured approach to market research becomes essential. 

This 90-minute interactive webinar will guide you through the key components of conducting practical and actionable market research tailored to the Canadian small business landscape. You will learn how to gather and interpret data, identify your ideal customer, and use insights to strengthen your business strategy. 

We will walk through: 

-What market research is and why it matters 

-Primary vs. secondary research 

-Identifying your target market and customer segments

-Understanding customer needs, pain points, and buying behaviour 

-Analyzing competitors and market positioning 

-Industry trends and market demand 

-Simple methods for collecting data (surveys, interviews, online tools) 

By the end of this session, you will have a clear understanding of how to conduct market research that is practical, focused, and actionable. You will leave with tools and techniques you can immediately apply to better understand your audience and make more confident business decisions. 

This session is ideal for small business owners, entrepreneurs, start-ups, and self-employed individuals who want to reduce uncertainty, better understand their market, and build strategies based on real data rather than guesswork. 

To register for this FREE webinar at https://smallbizcentre.ca/market-research/