Description

What Is It & How To Use It Market intelligence is vital to the success of any organization, being the foundation on which all marketing is based. Effective use of market intelligence involves the collection of data, analysis, and end use of the information. In this webinar, we will cover Gathering Data – Types and Methodologies Data Analysis Industry Trends and Insights Market Validation – Customer Insights & Segmentation Competitive Analysis Duration: 90-minutes Includes Workbook, Buyer Persona Template, S.W.O.T. Analysis Template, Competitive Analysis Template Outcome: To pinpoint where a business would be currently positioned in the marketplace and to identify the direction in which the company should proceed. 

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