Products and Pricing - Building Your Product Portfolio and Pricing Strategies

Products and Pricing - Building Your Product Portfolio and Pricing Strategies

March 21, 2023 (8:00 AM - 5:00 PM) (EDT)

Description

Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville)
Speaker: Carey McMaster, TRAICON
 
A product portfolio is the collection of all the products and services offered by a company. Analysis of the portfolio provide insights into the sources of company sales and profits, and growth prospects. The portfolio may be viewed as a group of product lines, as well as a group of individual products. A business can use a variety of pricing strategies when selling a product or service.
 
To determine the most effective pricing strategy a business needs to first identify the company’s pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.
 
In this webinar we will cover:
  • Product Portfolio Development
  • Pricing Strategies
  • Revenue Sources
  • Calculating Direct Costs
  • Calculating Cost of Goods Sold
  • Calculating Break-even Point
  • Determining Mark-up

Duration: 90-minutes

Includes: Workbook

Outcome: Product Knowledge & Price Points

To register for this online webinar CLICK HERE

March 21, 2023 (8:00 AM - 5:00 PM) (EDT)
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